The origin story of Element Apothec is like many other entrepreneurial endeavors, a product was developed and created because items available on the market didn’t meet the need.
THE OVERARCHING BENEFITS OF CBD
Dr. Swathi Varanasi, chief scientific officer and co-founder at Element Apothec, stated, “When educating about CBD, I always like to start with explaining that there is a difference between the single compound of CBD versus the cannabis plant. The cannabis plant has other compounds such as tetrahydrocannabinol, or THC, and CBN, or cannabinol. There are upwards of 200 cannabinoids that are known to exist naturally.” Dr. Swathi continued, “We all have an endocannabinoid system, or ECS for short. The purpose of ECS is to promote homeostasis or balance in the body. The endocannabinoid system is structured so that there are different receptors within the system that are found in almost every single organ in the body, so it’s a very decentralized system. Therefore, it has the potential, whether directly or indirectly, to influence functionality of these organs as well as other neurotransmitter systems.”
The overarching benefits of CBD, Dr. Swathi says, are its anti-inflammatory and antioxidant properties. Working with their medical advisory team, Element Apothec determines the formulations for their products, which infuse modern science, ancient healing modalities, as well as clinical validation. “We make products for wellness, but are really insistent on ensuring that they have clinical efficacy,” Dr. Swathi stated. “As we formulate our skin care products we look beyond cannabinoids to other potential botanicals that have been researched, to address enhancing hydration and decreasing hyperpigmentation.”
Most importantly Dr. Swathi emphasizes that anyone using a product containing cannabinoids consult with an integrative healthcare professional. “CBD is not the right fit for everyone,” Dr. Swathi explains. “Cannabinoids can have interactions with certain drugs and could make it so the medications don’t work properly or don’t have the same benefit or efficacy. It also works the other way where certain medications make it so cannabinoids don’t work in the body. There should be a personalized approach, and I can help guide patients with the appropriate dose, which cannabinoid product to try, and how to optimize the benefits while decreasing the amount of risk.”
Attribution copy: Megan Moyer is HRG’s corporate marketing manager. HRG is in the details of retail, working with product manufacturers, distributors, retailers, technology partners, and other industry organizations to provide data & analysis, shopper experience, brand development, fixture coordination, and retail communications solutions. HRG reviews new health, beauty, and wellness (HBW) items every month and assesses their potential for longevity in the monthly Products to Watchfeature in Drug Store News as well as the annual Future 50 list.