We hold ourselves accountable to formulate innovative, purposeful, safe products that are healthy for your body, inside and out while we advocate for higher personal-product standards, create social impact and empower consumers via transparency and education. Is that a lot? You bet it is. And we hope you’ll always honestly let us know how we’re doing.

Each thought. Each decision. Each determination. No matter how big. No matter how insignificant. With anything we do, our first thought is of our customers and how we can make the best possible products for them. Whether it's the ingredients we use or the packaging we design or the experience we want to create, the customer is always foremost in that decision-making process. Our customers are at the center of our universe, right where they should be.

Safety and efficacy are two of our primary focuses when it comes to formulating our products. So, it made sense for us to add top medical practitioners to our company and advisory board. These medical experts help us research, formulate and create some of the best, safest, and most effective CBD products available on the market today.

High-quality, effective ingredients or nothing. That’s our philosophy, every day, every product. That means choosing a naturally-occurring ingredient in place of a synthetic, lab-created compound — it’s better for you and the planet.

Every ingredient we use is sourced for its contribution to a powerful benefit. We use the highest standards in deciding which ingredients we put (and don’t put) in our products. We source from ethical companies who produce natural, organic, vegan, and cruelty free ingredients.

We take ingredient sourcing as our top priority — there’s way too much shady stuff in the CBD world today and you deserve to know you’re getting the best. Our Broad Spectrum CBD oil is extracted from select, sustainably cultivated, U.S. grown hemp using a patented process that meets our rigorous standards for taste, color, potency and purity.