Who are we and why are we here?
We’re moms and dads. Ordinary individuals who didn’t know what we didn’t know about skincare and wellness products. We trusted an industry that, in some cases, cares more about money than people. As we used sunscreen, lotion and supplements, we assumed it was all good. Then we learned there’s a lot of stuff in the stuff we buy that’s actually banned in other countries — but that’s the second generation of the story.

Mixing Organic Herbs - Element Apothec
Couple Fitness - CBD for Health, Wellness & Well-being

Our journey began a decade ago, when our co-founder — afflicted with eight auto-immune disorders — started creating custom body care blends that eased her pain, nourished her skin and helped her feel better. In time, she shared her creations with friends and family, expanding to more than 40 products, including lotions, body butters, roll-ons, tinctures and supplements.

Today, those time-tested, artisanal formulations have found a new life as we partner with integrative practitioners to infuse new products with high-quality, organic CBD and other phytocannabinoids, and bring them to the masses. We’re committed to using the purest ingredients that truly add value to each blend we make. Because what you put on your body is just as important as what you put in it.